To determine if your SEO is working, look for a consistent increase in organic search traffic to your website and a rise in conversions (leads, sales, or inquiries) originating from organic search. These are the strongest indicators that your efforts are attracting relevant potential customers.
To determine if your SEO is working, look for a consistent increase in organic search traffic to your website and a rise in conversions (leads, sales, or inquiries) originating from organic search. These are the strongest indicators that your efforts are attracting relevant potential customers.
To track this, regularly review your Google Analytics for organic traffic growth and conversion rates, and use Google Search Console to monitor increasing impressions and clicks for non-branded keywords, which signal improved visibility to new audiences. For local businesses in Vancouver or across Canada, also check your Google Business Profile insights for increased calls, direction requests, and website visits, and aim to appear in the local map pack for relevant "near me" searches. Consistent monitoring, ideally monthly, helps identify trends and ensures your SEO investment is yielding tangible business results, with some Canadian businesses seeing a 40-60% increase in organic leads within the first year.
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